Home of multi award-winning Australian Urox®

About Urox

 “Incontinence is a hidden problem and I was stunned to find that there are five million sufferers in Australia alone. People are expected to put up with it, rely on incontinence pads and many end up sacrificing their lifestyle and suffering in silence. This inspired me to develop Urox®, an effective herbal solution*.” Tracey Seipel, CEO, Seipel Group

Urox® is a unique, patented 3-herb blend of Equisetum arvense (Horsetail); the Ayurvedic extract of Crateva nurvala and the Japanese/Chinese extract of Lindera aggregata. It strengthens connective tissue structure to improve control of bladder and pelvic floor muscles and the urinary sphincter and promotes normal nervous bladder control*. And it works*! It should because it has over 20 years of research behind it!

Research validates the effectiveness of Urox® for all lower urinary tract symptoms including urinary frequency (urinating more than 8 times per 24-hour period), urinary urgency (rushing for the toilet), nocturia (getting out of bed at night for the toilet), stress urinary incontinence (mainly women after childbirth or with age where they have no warning and leakage accident when they cough, sneeze, or laugh etc.) and urgency urinary incontinence* (an accident when not reaching the toilet in time).

Urox® has been assessed in multiple human double-blind, randomised, placebo-controlled trials. These statistically significant results* were seen from 2-8 weeks (Schoendorfer, 2018)*:

  • 75% reduced their incontinence pad usage (to <1/day)*
  • 23% of participants were fully continent*
  • 60% reduction in urinary urgency*
  • Halving of nocturia (the nighttime toilet trips)*
  • 65% reduction in stress urinary incontinence*
  • 57% reduction in urgency urinary incontinence*
  • 90% of Urox® users felt Urox® had benefited them, improving quality of life, being less bothered by their bladder, better coping, less concern and worry, better sleep and improved social interactions*
  • No significant side effects with Urox®*
  • Results seen by 2-weeks with best results at 8-weeks*
*Schoendorfer et al, BMC-CAM, January, 2018. Research funded by the Australian Federal Government and Seipel Group.

Mechanism of Action (MOA) research is extremely rare for natural products. Independent Urox® MOA research (Zapala et al, 2022) confirmed Urox® was highly effective for overactive bladder and urinary incontinence across all 18 areas measured (neuronal, biochemical and cystometric) resulting in:

  • Calming the brain neuronal voiding centre (needed in overactive bladder (OAB))
  • Improving bladder compliance, stabilising the bladder detrusor muscle
  • Reducing permeability and sensitivity of bladder lining (with OAB and cystitis)
  • Improved bladder storage, so can hold more urine (men with prostate issues)
  • Increased bladder pressure, so can hold urine for longer (women post-partum)
  • Increased voiding volume, without an increase in total daily urine production

Better Quality of Life

90% of participants felt Urox® had improved their quality-of-life. Using Urox® resulted in less embarrassment, frustration, nervousness, concern and worry. People coped better and had better sleep and social interactions. They participated in more physical activities, felt more comfortable travelling with others and had improved relationships with family and friends, as well as their partner or spouse. Results were seen in as little as 2 weeks* 


Not all herbal bladder control formulas are equal!

Urox® has won an astonishing line-up of awards for everything from our research, to innovation to eldercare. Judges have been highly impressed by it’s efficacy and beneficial outcomes.* Here’s the list of our awards and, by the way, the NutraIngredients Awards are the most prestigious in the nutraceutical industry (like the Logies of supplements!).

  • 2023 Finalist NutraIngredients Asia, Innovation in Women's Health
  • 2021 Winner NutraIngredients Europe Product of the Year: Botanical 
  • 2021 Finalist Asia Eldercare Innovation of the Year: Product
  • 2021 Finalist NutraIngredients Europe Ingredient of the Year: healthy Ageing
  • 2020 Winner of the LMBA Optus Business Platinum Award

  • 2020 Winner of the LMBA Australia Pacific LNG Award for Business Innovation
  • 2020 Special Mention, LMBA Urban Utilities Award for Product Innovation
  • 2019 Winner NIE (Nutrition Industry Executive) Award for the most advanced natural branded nutritional ingredient 
  • 2019 Accreditation as an Australian Trusted Trader
  • 2018 Our published Urox® Bladder Control research achieved the second highest ranking for most online views on the prestigious BMC Complementary and Alternative Medicine Journal.
  • 2018 Winner NutraIngredients USA Nutrition Research Project of the Year.
  • 2006 US Nutrition Business Journal Award for Formulation Innovation in recognition of opening a new health supplement category of Bladder Control.

What to look for when you are looking for a herbal bladder control product:

  • Formula research as it outweighs individual ingredient research.
  • Clinical trials, the gold standard is the randomized, double-blind placebo-controlled trial (RDBPCT). It ensures that changes in the test group result from the treatment rather than occurring by chance.
  • Peer-reviewed publications for added credibility
  • Independent Mechanism of Action research.

Urox® ticks all these boxes! 


We combine our Urox® formula with other prostate-specific ingredients in Prorox®, our specialised product for men's prostate and bladder health, and Urox® Junior is our product to help bedwetting** in children.

Seipel Group bladder products

*Schoendorfer et al, BMC-CAM, January, 2018. Research funded by the Australian Federal Government and Seipel Group. **Schloss et al, Phytomedicine, 2021. Schloss et al Corrigendum, Phytomedicine 2022. Research funded by the Queensland State Government and Seipel Group. For relief of symptoms of medically diagnosed overactive bladder. Always read the label and follow the directions for use. If Symptoms persist speak to your health professional.